SHAPING A FLAVORFUL BRAND STORY: THE CHEESEBURGER CHRONICLES

Every slice of a cheeseburger tells a legend. From the savory patty to the melting cheese, each piece plays a function in crafting an experience that enchants taste buds. But what about the background behind the cheeseburger itself? What aspects weave together to create a brand that connects with its patrons? That's where the Cheeseburger Chronicle